Unit Economics Truth
Start with the foundation: does the business make money per unit? The Unit Economics Truth evaluator strips away aggregation and narrative to surface real contribution margins.
Is the business economically sound?
Validate growth decisions against unit economics, cash reality, and profit durability — before scaling, hiring, or fundraising.
Early access to ProfitBooks evaluators and the unified ApolloBooks system. No marketing spam.
What is ProfitBooks?
ProfitBooks is an evidence-based financial evaluation system designed for founders and operators building B2B businesses. It provides structured assessments across three critical dimensions: unit economics, cash reality, and profit durability. Unlike traditional financial planning tools, ProfitBooks enforces strict evidence standards — forecasts, assumptions, and narratives score zero.
Each evaluator produces a clear verdict — PASS, CONDITIONAL, or FAIL — based solely on observed financial behaviour. The system is designed to surface economic blind spots before they become irreversible decisions.
Common economic blind spots
Most growth failures share the same economic blind spots.
- Revenue growth hides margin decay
- Cash runway is misunderstood or miscalculated
- Pricing decisions lack evidence
- Optimism replaces financial truth
ProfitBooks exists to surface these risks before they become irreversible.
Start with your financial reality
Each evaluator provides evidence-based signals, clear verdicts, and concrete next actions.
Unit Economics Truth
Evaluates whether unit economics are structurally sound, fragile, or fundamentally broken.
When to use: When revenue exists but profitability per transaction is unclear.
Cash Reality & Runway
Assesses cash flow truth, burn dynamics, and runway risk under realistic operating conditions.
When to use: Before hiring, committing spend, or accelerating growth.
Scale & Profit Durability
Evaluates whether profit improves, degrades, or breaks as the business scales in volume and complexity.
When to use: When planning scale, expansion, or operational leverage.
Final Verdict Generator
Delivers a single, integrated verdict on financial viability, sustainability, and scale readiness using all ProfitBooks analyses.
When to use: When you need a single, investor-grade economic verdict.
When to use ProfitBooks
ProfitBooks is designed for specific decision points in a business lifecycle where financial truth matters most.
- Before raising capital — validate that unit economics justify investor funding rather than mask structural problems.
- Before scaling operations — confirm that margins improve under volume, not degrade.
- Before major hiring — ensure cash runway supports commitments under realistic conditions.
- During pricing changes — assess whether new pricing holds under variance and stress.
- During board preparation — produce investor-grade verdicts backed by evidence, not narrative.
Profit Fit Cascade
ProfitBooks enforces the economic order teams must validate to avoid false confidence.
Unit Economics — Do we make money per transaction?
Cash Reality — Can the business survive the timing of cash flows?
Profit Durability — Does profitability compound or degrade at scale?
What ProfitBooks produces
- Clear go / no-go financial signals
- Early warning signs before failure
- Growth decisions grounded in economic truth
How to interpret ProfitBooks results
Every ProfitBooks evaluator produces a structured verdict: PASS, CONDITIONAL, or FAIL. These verdicts reflect observed evidence only — intent, effort, and narrative do not alter scoring.
- PASS means the business is economically sound in the evaluated dimension. No structural issues were found.
- CONDITIONAL means economic potential exists but specific evidence gaps must be closed before scaling decisions should be made.
- FAIL means the business has structural economic problems that growth would compound. Action is needed before further investment.
Who ProfitBooks is for
THIS IS FOR FOUNDERS WHO
- Want financial clarity without distortion
- Are scaling beyond intuition
- Need truth before acceleration
THIS IS NOT FOR
- Vanity-metric driven teams
- Founders avoiding hard trade-offs
- Businesses built on optimism alone
Get started with ProfitBooks
ProfitBooks validates whether the entire ApolloBooks system can endure under real economic conditions.
Join the ProfitBooks waitlistRelated Assessments
Cash Reality & Runway
Profitability means nothing if liquidity fails. The Cash Reality evaluator assesses whether cash flows survive timing gaps and stress scenarios.
FROM THE KNOWLEDGE BASE
Many founders mistake revenue growth for business health. Read: Why Unit Economics Break Before Growth Stalls.