Unit Economics
Why Unit Economics Break Before Growth Stalls
Revenue growth masks margin erosion. This article explains the structural patterns that cause unit economics to silently break while headline metrics look healthy.
Read articleKnowledge Base
Articles explaining the economic problems ProfitBooks diagnoses. Each article connects specific failure patterns to the evaluators designed to surface them before they become irreversible.
All articles
Cash Reality
Cash Runway Is Not What You Think It Is
Most founders calculate runway by dividing cash by monthly burn. This article explains why that formula is dangerously misleading and what to calculate instead.
Read articleScale & Profit
The Founder Dependency Trap
When profit depends on founder effort that is unpaid, unpriced, or unreplaceable, the business cannot scale. This article explains how to identify founder dependency before it becomes structural.
Read articleExecution
Go-to-Market Execution Breakdown
When go-to-market execution fails, the economics look broken even if the product is strong. Understanding the difference between product failure and execution failure changes what you fix.
Read articleScale & Profit
Why Profit Degrades at Scale
Growth is not inherently positive. This article explains the mechanisms that cause profitability to degrade as volume increases — and why most founders discover this too late.
Read articleReady to evaluate your business?
Understanding these problems is the first step. The next step is running the evaluators to see where your business stands. Start with Unit Economics Truth to test per-unit profitability, then progress through Cash Reality & Runway and Scale & Profit Durability.